Videonet’s latest industry report, “Supporting the ‘any screen, anywhere’ video consumer,” provides an in-depth exploration of current whole home video approaches available as they are developing. One choice is to to deploy a powerful media gateway that repurposes content for various consumption models in the home network. Another option being aggressively promoted is to deliver traditional digital TV services via the ‘cloud,’ or a network-centric approach, in parallel with a variety of over-the-top services that have the right format, resolution and DRM to match the devices being used.

What effect will the FCC’s decision on allowing selectable output control for set-top boxes? A surge of interest in forensic watermarking for home theater on demand release windows.

A key component to any digital TV or video delivery standard are is the ability to generate revenue. Creating the right experience that consumers are willing to pay for will most certainly generate continued innovation.

Progressive digital TV operators may have to embrace novel technologies that have been designed to effectively scale and solve IP video issues and apply them over their delivery networks. By integrating OTT and adaptive rate streaming technology with pay-TV services, operators can enhance ARPU, subscriber loyalty and lure incremental advertising dollars.

Will service providera will jump on the VP8 bandwagon without being able to accommodate all licensing fees into their business model upfront? From the point of view of revenue security, it seems that rather than uniting the world behind a common (OK, supposedly free) codec, Google is really driving a wedge between commercial content and user-generated content.

Let’s the OTT opportunity, the challenges associated with Internet TV services, and how we think the adoption of more open standards can help bridge the gap between those challenges and opportunities.

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