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February 20, 2017

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Secure Solutions for a Highly Competitive Middle Eastern Market

The transition to a more diversified pay-TV market will continue in 2017 following some significant developments in the region. beIN Media Group has added entertainment content; OSN has struck new content deals with its studio partners; Netflix launched its set of services helping the over-the-top (OTT) video delivery momentum; and 2016 marked the 14th IPTV service provider across 10 countries to offer video services. 

The enhanced competition is prompting all service providers to better understand what consumers are willing to pay for and what the right business models are to deliver those services.  It is also placing a bigger spotlight on the need for anti-piracy approaches. AT Kearney has reported that out of 27 million households across MENA that have access to pay-TV services, fewer than seven million are actually paying subscribers. Furthermore, among the nonsubscribers, 52 percent cite the availability of free—possibly pirated—content as a reason not to pay.

Therefore, forensic video watermarking is becoming increasingly crucial to fight piracy. The advent of ultra HD (UHD) content offers greater scope for pirates to copy, even just by camcording, and then redistribute over the Internet. These threats are amplified by the parallel rise of OTT video, turning redistribution into the biggest threat to premium content revenues, taking over from control word sharing.

beIN Sports, for example, is requiring watermarking in order to broadcast their premium sports content, and other major operators in the region that want to deliver UHD content are also focused on meeting more stringent security requirements.

Verimatrix is the global leader in the practical application and commercialization of video watermarking solutions – a component of VCAS Ultra™ and Verimatrix’s revenue security approach. In fact, Verimatrix is the only company to offer fully integrated encryption, key management and watermarking solutions for both managed and unmanaged networks.

Visit us at CABSAT 2017, Hall 6, #C6-22 to learn more about out our latest revenue security solutions to give you a competitive edge.

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