Part II of our interview with Editor John Moulding who recently completed the “Supporting the ‘any screen, anywhere’ video consumer,” report now available on Videonet. We tackle the drivers behind whole home video, current definitions of “cloud-based TV” and the technical challenges that operators still need to overcome to meet consumers’ expectations.

Videonet’s latest industry report, “Supporting the ‘any screen, anywhere’ video consumer,” provides an in-depth exploration of current whole home video approaches available as they are developing. One choice is to to deploy a powerful media gateway that repurposes content for various consumption models in the home network. Another option being aggressively promoted is to deliver traditional digital TV services via the ‘cloud,’ or a network-centric approach, in parallel with a variety of over-the-top services that have the right format, resolution and DRM to match the devices being used.

Progressive digital TV operators may have to embrace novel technologies that have been designed to effectively scale and solve IP video issues and apply them over their delivery networks. By integrating OTT and adaptive rate streaming technology with pay-TV services, operators can enhance ARPU, subscriber loyalty and lure incremental advertising dollars.

Will service providera will jump on the VP8 bandwagon without being able to accommodate all licensing fees into their business model upfront? From the point of view of revenue security, it seems that rather than uniting the world behind a common (OK, supposedly free) codec, Google is really driving a wedge between commercial content and user-generated content.

Let’s the OTT opportunity, the challenges associated with Internet TV services, and how we think the adoption of more open standards can help bridge the gap between those challenges and opportunities.