The majority of our conversations with digital TV operators these days are focused on, ‘what’s next?’
I mentioned this earlier this year, and the main themes still exist. Operators are evaluating the best, and most-cost effective ways to enhance their network that will improve their competitive profile, capture additional revenue or simply better serve current subscribers.
Technically, [...]

Part II of our interview with Editor John Moulding who recently completed the “Supporting the ‘any screen, anywhere’ video consumer,” report now available on Videonet. We tackle the drivers behind whole home video, current definitions of “cloud-based TV” and the technical challenges that operators still need to overcome to meet consumers’ expectations.

A key component to any digital TV or video delivery standard are is the ability to generate revenue. Creating the right experience that consumers are willing to pay for will most certainly generate continued innovation.

Progressive digital TV operators may have to embrace novel technologies that have been designed to effectively scale and solve IP video issues and apply them over their delivery networks. By integrating OTT and adaptive rate streaming technology with pay-TV services, operators can enhance ARPU, subscriber loyalty and lure incremental advertising dollars.

Let’s the OTT opportunity, the challenges associated with Internet TV services, and how we think the adoption of more open standards can help bridge the gap between those challenges and opportunities.

Some operators have created the consumer expectation of free content and now they are having a hard time putting the “genie back in the bottle” when it comes to charging a fee for that content. It really puts into question the first mover advantage efforts by OTT providers to offer free content, as it appears they have potentially cannibalized their own long-term revenue streams. The question is if they can successfully extract money from existing and/or new viewers.