Where did the quest for highest quality and best picture disappear? Actually, it did not.

As we discussed with Herve Utheza, president of our partner company RCDb, during a session on “Tapping into the Blu-ray Potential” at NAB 2011, OTT is also coming to our living rooms bringing Hollywood content to a device that everybody is familiar with, is simple to use and always brought quality entertainment for the whole family.

Some operators have created the consumer expectation of free content and now they are having a hard time putting the “genie back in the bottle” when it comes to charging a fee for that content. It really puts into question the first mover advantage efforts by OTT providers to offer free content, as it appears they have potentially cannibalized their own long-term revenue streams. The question is if they can successfully extract money from existing and/or new viewers.